Prey for the Hunted

Many luxury brands have deep roots and trade on their storied histories to command extraordinary prices for their wears. While the likes of Louis Vuitton have turned to modern artist to offer innovation Aquascutum is looking to its past to provide direction for their current collection. Enter Aquascutum Vintage a collection of outerwear based on some of the brands most classic pieces from their 155 year history.

Aquascutum was established in 1851, the year of the Great Exhibition, when tailor and entrepreneur John Emary opened a high quality menswear shop. Two years after opening the store John Emary patented a process for waterproofing wool and introduced the world to his new brand Aquascutum. Aquascutum is the Latin term for “watershed”.

Aquascutum’s overcoats became the standard issue for British military officers from the Crimean war through the first and second world wars. As demand exploded Aquascutum built a factory in Cornby, Northamptonshire. This factory is were Aquascutum still produces most of its garments today.

While many of the highest quality brands have moved large parts of their production to the far east, the “Aquascutum Crafted in England” label is a badge of pride that is revered the world over.

When you are really ready to step up your game to a quality and style that will never go out of style wander over to Aquascutum