Prey for the Hunted

Graham Watches have only been around 1995 when the parent company British Masters SA was founded by Swiss watchmaker Eric Loth. Graham created an identity for their watches by using large 47mm faces and made even bigger by their unique over sized left hand fast action chrono starters. They employ swiss mechanical movements and generally speaking they put out a very solid timepiece.

This is where many purist step in and bash Graham for trying to trade on a name they have no actual affiliation with. The name borrows from George Graham (1673-1751) who is considered to be the “father of the chronograph”  and the first watch maker inducted into the British Royal Society. For British Masters SA to simply adopt this history is contemptible and it would certainly steer me away from buying an $11,000 watch from them.

There is a great interview with Jay Mohr where talks about the best item he owns being his gold Rolex. He says he loves it  because when you are wearing a Rolex you can still get into a strip club even if you are wearing a sweat suit. While I think Jay is pretty funny this comment wreaks of the Douche-ness that comes from most dudes who own an expensive watch. For many It is a way to flash some cash and to speak a language that all gold digging broads understand.

While I am no horologist I have read enough to understand why some exceptional timepieces command astronomical asking prices. One such company that flys under the radars of your average rich douche bag is A. Lange & Söhne .

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