YSL for Puma
J.Brunhoff | April 16, 2009
In 2007 the French conglomerate PPR bought controling interest in Puma. At first it was unclear how the sportswear giant would fit in with Gucci and other preium brands under the PPR umbrella.The Puma acquisition cost a cool $7B so they must have had some plan for how to leverage the Puma brand. There have been opportunities for Puma to collarborate with big time designers such as Alexander McQueen but I have never really liked any of it until now.
Just announced Puma is doing a collaboration with Yves Saint Laurent and the shoes look to be hot shit. The YSL for Puma shoe is a moc toe high top in 2 colorways featuring a mix of full grain and perforated leather with a wave sole. Depending on how they price these bad boys they may find a home in my closet.
